Financial Study association Amsterdam
Visual Identity Design, graphic design, webdesign
- Launch project
With over 4,700 members, the Financial Study-association Amsterdam (FSA) is the largest financial study association in the Netherlands. United Creations was commissioned to redesign the visual identity to bring the professional status of FSA to the next level. The brand slogan ‘The Urge to Improve is What Makes the Difference’ became more important than it was ever before.
Creating an icon of ambition. From metaphorically reaching the top to a simple emblem.
All communication materials must have a consistent appearance to continue to guarantee the recognisability of FSA. There are two design variants available for all items: the iconic white variant and the full blue variant. These two design directions distinguish themselves through the use of photography and the way image plays a role in the composition.Templates are available for the most common means of communication developed to quickly and easily develop independent material.