Applify – a video application app (UI/UX design)
De grote jongens hebben ze al: video application apps. Randstad en Tempo-Team adverteren er breed mee. Afgelopen zomer kwam het UI/UX concept voor Applify tot stand. Een inhoudelijke reactie op de beschikbare sollicitatie apps en sites waarin de gebruiker voorop wordt gesteld.
A quick analysis of application Umfeld was performed to determine the target group, app goals and possible scenarios in which the app will be used.
The target group is primary set to consist of people in the age range 25-35. In the context of a job application app this group can be defined as starters and young professionals.
Since we’re quite the Apple fans the user journey had to be applicable on iPhone 6. This also is a determining factor for the target group (and therefor the type of user). Apple users are commonly tech savvy people.
Competitors and other players
After a brief online scan for competitors the conclusion was that the competition mostly consists of websites and web platforms. This can be a competitive advantage for Applify because a mobile user won’t be stuck on a webcam, which creates tons of creative opportunities to record a video.
There are several video apps on the market at this time. Some are developed by known players as Vimeo, most are relatively unknown players with apps that focus on photo collaging and video editing. Jobboard apps on the other hand are mostly designed to provide lists of vacancies through which a user can apply via forms. Applify is definitely something else.
User journey and design
Assuming there aren’t a lot of comparable apps, the design aims to convince the user of the simplicity of the service. Of course the fun part of a video job application is shown through the casual tone of voice and the use of bright colors. The quick guide is designed to prove these points further. At the same time some practical tips are shown.
The design is Apple inspired since the primary user will be a iPhone owner. Some of the typographic elements as well as the use of negative space here and there will have a familiar feel to these users. By doing this the user experience will indirectly be positively effected because of the subliminal association with Apple and iPhone. This design only addresses the first user journey. Further features can be discussed.